FR

Title sequence

MEMENTO

Graduation project for a Master's Degree in Art Direction (Motion Design, Publishing, UX/UI).

Faced with the "Skip Intro" button, how can we restore value to title sequences so they re-integrate the viewer's experience?

My answer: make it active in the narrative through evolving clues about the plot.

To bring this idea to life, I envisioned New Case, a fictional collection of crime series on Netflix.

The first season adapts Christopher Nolan's film Memento through an evolving title sequence: the protagonist's investigation board fills up over the course of the episodes to offer keys to understanding.

The beer mat from Feredy's Bar, Cayucos, California

Still frame

  • "A Netflix original": the ceiling fan above the desk
  • "Anonymous content": the watch lying on the desk
  • "Christopher Nolan": a pinned Polaroid, annotated "trust"
  • "Riz Ahmed": the note "Fact 4: find him and kill him"
  • The city map and its red threads
  • "Chloe Park": a Polaroid and the code 2706102
  • The desk lamp lit over the worktop
  • "Alma May": the tape recorder and its cassettes
  • The anatomical plates pinned to the wall
  • "Catherine Marie Thomas": Nathalie's Polaroid
  • "Franklin Peterson & Edward Pressedman": the California map
  • "Todd Campbell": the photograph of the motel
  • The Polaroids and sticky notes pinned to the board
  • The title card: New Case — Memento

UX/UI

The evolving title sequence thus becomes a true interactive game, supported by the UX/UI experience. Parallel to watching, the viewer is invited to conduct the investigation on a dedicated website that faithfully replicates the investigation board.

The principle is simple: numbers are hidden throughout each episode's title sequence. By entering them on the web platform like secret codes, the user unlocks new clues on their own investigation board. The ultimate goal? Unmask the killer before the final episode airs.

  • "Who is the killer?": the investigation's home screen
  • The gallery of unlocked Polaroids
  • "Access codes": entering a secret code
  • "Nathalie's polaroid": the unlocked clue and its file
The full investigation board, on the website

Poster

The poster on a street billboardThe series poster: New Case — Memento, only on Netflix, 2027

Publishing

To boost engagement, the first 10 users to solve the puzzle will win a collector's edition as well as an invitation to the premiere of the collection's next series.

Once the investigation is closed, the site will be updated to welcome the following season. This collector's edition gathers Leonard Shelby's notebook as well as exclusive interviews with the film crew.

  • Leonard Shelby's notebook, under its tracing-paper cover
  • The Memento cover and its "Kill him" note
  • The "Memory" spread, the bedroom photograph facing the text
  • A text spread, lying on the wall covered in handwriting
  • The handwritten page and Leonard's cut-out silhouette
  • The "On the phone" spread and its Polaroid of the telephone
  • The book open on the Polaroids and cut-out notes
  • The tracing paper lifted off Teddy's portrait
  • The notebook open, the "Leonard Shelby" cover resting on it
  • The Memento cover under its tracing paper
  • The "On the phone" spread on the garden table
  • The "Sammy Jankis" spread
  • Two copies open side by side on the "Memory" spread
  • A text spread, tracing paper folded down
  • The spread of clues, prints and captions

  • This edition was handcrafted. It is printed on Munken paper, sourced from local and sustainably managed forests, and enhanced with sets of tracing paper.